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Thursday, August 27, 2015

Is it true that Apple might buy HBO?

One of the latest updates in the Apple TV streaming saga is a rumour that Apple is considering buying HBO, the home of Game of Thrones as part of a acquisition deal with Time Warner.

A New York Post report claims that Apple might even buy  77-886 Time Warner, Inc. That purchase would include HBO, CNN, HLN, TNT, TBS and the Cartoon Network.

The Post article explains that Time Warner's Jeff Bewkes is under pressure to spin off HBO. The report claims that "Apple is staying extra close to any possible movement on this front".

21st Century Fox made an offer to buy Time Warner in 2013 but was rejected. AT&T and Fox are also said to be interested in buying Time Warner. 

Whether it Apple would benefit from purchasing 920-183  HBO and/or Time Warner is another matter, Apple already has access to HBO shows, so it doesn't really need to own the company. Owning Time Warner  77-886 would be a headache as Apple would have to liaise with several cable networks not to mention turning old school cable channels into digital offerings.

What's the delay with Apple's TV streaming service?

According to Bloomberg's report at the end of 2015, the TV  9A0-125 networks are resistant to the idea of an iTunes streaming service because if Apple’s demand for content at a price that the networks aren’t happy with.

CBS CEO Les Moonves, who has often commented on the rumoured service, has also claimed that Apple has put the streaming service plans “on hold”, according to Bloomberg.

Even back in August 2015 we were hearing 9A0-127 that talks with CBS, Fox, and NBC had stalled, according to Bloomberg.

Reports back then suggest that Apple was not likely to launch the new service until 2016. When it does, don’t expect the company to have confirmed deals in place with UK suppliers, it would appear that currently all its efforts are going into making agreements with US TV networks.

As well as being unsuccessful in coming to agreements with the partners, Apple has also failed to increase network capacity enough to ensure a “glitch-free viewing experience” for customers,  9A0-150 according to the report. Bloomberg explains that the programs would need to be stored locally to the customer – that streaming a show from California to New York would not be appropriate. Apple currently has four data centers in California, Nevada, North Carolina and Oregon. Perhaps related to this, Apple is said to be in talks with at least one operator of small “micro-data centers”, writes Bloomberg.

Reports from May 2015 also suggested that Apple is struggling to get TV programmers on board, and it's all down to local TV stations, apparently.

At the time, Re/Code said that Apple  9A0-152 wants to beat rivals by offering local stations, but it pursuing those stations has thrown a spanner in the works ahead of its launch.

"TV executives who are talking to Apple are optimistic the service will launch eventually, and that the most important hurdle to clear will be money, not technical issues," says the report.

The latest report from The New York Post on 14 July suggests that Apple is in advanced talks with ABC, CBS, NBC, and Fox in the United States. So why has it taken so long to come to some kind of deal?  9A0-154 The report claims that the issue stems from local affiliate feeds, as the networks didn't directly have the rights to them and therefore couldn't negotiate on their behalf. Tim Cook urged networks to do the ground work on Apple's behalf, chasing up affilliates around America to get the appropirate rights to complete negotiations with Apple.

The report also claims that Apple is looking to collect a 30% fee from all subscriptions, as it does with all other subscription-based services. However, The New York Times suggests that some network operators aren't happy about it, and goes on to describe a 'bullish' Apple that has an Autumn release date in its sights.

Apple’s Jimmy Iovine on Apple TV streaming

Speaking to Wired about Apple Music Jimmy 9A0-164 Iovine, who joined Apple with as part of the Beats acquisition, said:

“We all know one thing, we all have different television delivery systems, don’t we all wish that the delivery systems were better, as far as curation and service? They’re all technically good. And Netflix is starting to cross the code because they’re starting to make some original content. It is really good, but still I mean none of us make movies here right, so we’re all punters, or what do you call them in the music business, fans right? We want to watch movies. Sit down with your girlfriend or a bunch of friends and try to find a movie online. That box helps you none — it doesn’t help. You’re on your own. And eventually that will catch them unless somebody digs in and really helps the customer. And entertainment needs that, it needs to live and  9L0-410 breathe.”

His words could be considered a hint that a TV streaming service is something Apple is working on. Iovine has reportedly been involved in helping Apple broker content deals with TV companies, according to Cult of Mac.